Throughout implementation of these strategies, we can collect various data, including both on-chain and off-chain data.
We can collect various kinds of data; On-chain data provides insights into NFT sales, transaction volumes, users’ asset ownership in their wallets, and more. Off-chain data provides insights into engagement on platforms like X and Discord, as well as activities within these services.
We measure these data using multiple tools and consolidate them into dashboards. This enables effective validation of the outcomes of the implemented marketing strategies.